Polaris — Vince Beggin

New models of personal watercraft roll out each year, just like in the car business. So, every year the client needed print ads for the top models, a full-line brochure, dealer ad planner kits, in-store and more. Writers rarely get to go on photo shoots. Thankfully, the client agreed that to effectively write about their watercraft, one really ought to ride them. Best work trip of my life.