All things being equal, people prefer to buy local. That insight gave Gold’n Plump Chicken a leg to stand on against meaty behemoths Tyson and Perdue.

No chickens were harmed in the making of this campaign. The Humane Society made sure of it.

Radio is undervalued, in my opinion. If you do something different, it really stands out.

If you’re selling food or packaged goods, there’s a coupon in your future. But it still ought to build the brand.

Who says chickens are filthy animals?