This was work done for a pitch and is exactly the kind of stuff I just love writing. I learned all about chocolate-making in general, and Ghirardelli’s process in particular. Then I discovered their unique origin story, and, uh… blended them all together.
CW: Vince Beggin
AD: Byran Michurski
ECD: Lyle Wedemeyer
Agency: MartinWilliams