E*Trade is so well known for their investment services, not a lot of people knew they did mortgages. And did them much faster and easier than a typical bank.
Print and posters drove the message home, no pun intended.
Retail newspaper ads for some other product lines. Never got produced. Darn it.
Concept: Vince Beggin, Jeff Tresidder
CW: Vince Beggin, Julie Kucinski
AD: Jeff Tresidder, Tim Tone, Melissa Tresidder
GCD: Vince Beggin, Jeff Tresidder
ECD: Tom Moudry
Agency: Martin Williams