When you have 47,000 employees around the world working on issues such as clean water, safe food and abundant energy, well, the problem isn’t selling your products, it’s defining yourself clearly enough so that employees (and stockholders) become fully invested. During the course of this work, Ecolab’s stock rose more than 87% and revenue increased by a billion. That’s billion with a “b.”

Ecolab is first and foremost a sales culture, but one that often makes deals with foreign governments and the largest corporations in the world. This brand film helped set the stage for those meetings.

A print campaign targeted C-suite executives in several industries.

When Ecolab bought energy services giant Nalco Champion for $5.4 billion, it was our job to help bring the two cultures together.

To launch the new partnership, 1,000 of the top employees gathered to get on the same page. These posters reminded them why they were all there.

An interactive microsite allowed employees to create their own purpose, value and vision posters, and augment the ones distributed by Corporate Branding.

It’s hard to fully explain what a company of Ecolab’s size does. This global brochure managed it, elegantly and clearly.