Aurora Health Care has great doctors and hospitals. But they also have a deep and abiding understanding that people care more about their health than healthcare. So, while technology and medical expertise are important, in the end it’s a sense of belonging, of compassion and community, that makes us feel better.

Aurora Health Care helps people in a lot more ways than simply doctors treating patients.

Most people visiting Aurora’s site want to find a doctor or get a question answered. So, we redesigned the site with predictive search.

Specific areas of expertise are still important, but when we talked about them, we did so in a friendly, neighborly tone of voice.

Of course, a campaign like this begins and ends with the staff. So, we overhauled the employee orientation program into a fun card game.