Reaching the end of a job interview, the Creative Director says, “You have a great book for coming right out of school. What kind of starting salary were you thinking?”

The young Copywriter says, “Mmm, in the neighborhood of $125,000, depending on the benefits package.”

The Creative Director says, “Well, what would you say to a package of 5 weeks vacation, 14 paid holidays, full medical and dental, matching retirement fund up to 50% of salary, and a company car leased every 2 years? Say, a red Corvette?”

The Copywriter sits straight up and says, “Wow! Are you kidding?”

And the Creative Director says, “Yeah, but you started it.”